It is the end of 2018 and a good time to look back on the year. In Episode 35 of An Artist's Journey Podcast I am reviewing what worked in 2018. In art marketing that is. Well, in my experience anyway. What worked and what failed. Why I am over certain social media platforms and bullish on others. Most importantly what art marketing methods continue to deliver the goods year after year. These are the methods to focus on going into 2019. Let's take a closer look.
What do you think about art prices? Too high, too low or just right? No this is not a Goldilocks story. It is about the very real issue of living artists, collectors and our world today. I was reading various articles on pricing art and the question that stood out for me was this simple question: Why is art so expensive?
It seems like a strange question to ask because there are so many variables. What is expensive? What is cheap? Who knows? It all depends on the buyer or the collector to decide. Two hundred dollars for one person is a lot for some, but is chicken feed for someone else and so on. It doesn't really matter does it? Except I think it does. Here's why. 
How do you like to learn something? We humans are not a one-size-fits-all species. Despite mega corporation and social media giants that try to limit what we see and do. When it comes to creative pursuits our different personalities are important.
In this article I want to tell you more about the exciting possibilities for learning art in this era. Whether you are an art student, or taking up painting for the first time or looking for specific guidance you can find a coach to help you. 
These days artists face the reality of having to market their work. Gone are the days of all encompassing gallery representation. If you are part of the few that still enjoy this relationship with exclusive galleries you will not be reading this. For the rest of us the path is clear. We need to make our own way. A blog will help you achieve this.
In this article I am going to show you how to start and launch an amazing blog. One that will help establish your brand and define your position in the art world. Ready? |
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AuthorMalcolm Dewey: Artist. Country: South Africa 
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