• Home
  • Blog
  • Paintings for Sale
  • Painting Course
  • Top Painting Tips
    • Prints
  • Art Coaching
  • Resources
  • Free Download
  • Artist Statement
  • Podcast
  • Painting Podcast
  • Contact
  • Reference and Tutorial
Malcolm Dewey Fine Art
  • Home
  • Blog
  • Paintings for Sale
  • Painting Course
  • Top Painting Tips
    • Prints
  • Art Coaching
  • Resources
  • Free Download
  • Artist Statement
  • Podcast
  • Painting Podcast
  • Contact
  • Reference and Tutorial

Art and Romance: Did We Lose it Online?

14/11/2013

Comments

 
Appreciating art takes time. Time is in short supply in the connected world. Can artist's still win collector's hearts online?
Picture
Internet marketers talk about engagement. It is the hottest word in the struggle for sales online. The competition to get us engaged is fierce in all areas. Business to social media use many tricks and strategies to make us feel close to the message so that we buy or endorse. Marketers know that they only have seconds to get our attention before we escape into the ether.

Have we all become conditioned to instant gratification? Maybe the "New York minute" has become the "internet second". Can art compete? Can artists and collectors engage in a meaningful way online? Why does it even matter? Well the issue is critical for artists and the art world in general.

Most artists today need the internet to market their work or simply to publish their ideas. Traditional galleries can only cater for a tiny percentage of artists. The old model is under pressure. There is a huge opportunity for artists and collectors in this brave new world, but there are still two big problems.

The first problem, as already mentioned, is whether there can be real engagement between artist and collector. Does the art speak to the collectors heart and soul when it is reduced to pixels over the internet? Given that a painting seen in person is usually more impressive than online  how does the artist win over the collector? This remains a challenge.

The second part is the time it takes to consider art. Online decisions are made in seconds. Retail products are simple enough to buy. We know the brand, colour and price range so we can click on the buy now button with confidence. But not with art.

Art takes time to appreciate. Art is unique. Often collectors will view work they like and consider the art for days or weeks even before deciding to buy. Clearly something very different is going on here. This is not a typical online purchase situation.

The collector who buys online is a discerning person. Patient, deliberate and a romantic. There is no escaping it. Art is about romance. A seduction of sorts between the artist's abstract concept and final creation to the collector's emotional response. Here lies the difference between online shopping and art appreciation. The art collector is a romantic seeking something more. An experience shared, a chance meeting and an understanding. It is an experience that holds mystery and some risk too.

The internet does give the artist and collector the opportunity to share something beyond the typical banality of commercialism. It is in the romance that our doubts fall away.

Is there still time for romance? I believe there is.

What do you think?


Artists want their work to have a good home because it makes their creative process worthwhile. Most artists put a lot of themselves into each piece they create. Your purchase reflects a subtle link between you and that artist. (Beverly Leesman)

Collectors are happy people.
 (Johan Von Goethe)

Comments
    FREE Book
    Picture

    Color Tips for Artists:
    ​Free
    Picture

    Book Bundle Special
    See More
    Picture

    Author

    Malcolm Dewey: Artist. Country: South Africa
    View Portfolio:

    Picture

    Archives

    February 2023
    January 2023
    December 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    April 2022
    March 2022
    February 2022
    December 2021
    November 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

    Categories

    All
    Art Business
    Artist Notes
    Books Worth Every Dime!
    Its An Artists Life
    Musings
    News
    Painting Course
    Painting Demonstration
    Painting Tips
    Podcasts
    Popular Posts Archive
    Reviews


    Picture

    Picture

    Visit Malcolm Dewey Fine Art's profile on Pinterest.

    FREE
    ​GUIDE

    Picture

    RSS Feed


    Picture

    Picture

Studio:  Troon Crescent, Port Alfred, South Africa
​Malcolm Dewey Fine Art is committed to top quality art, excellent educational material and having a great time! To back that up all works sold come with a 30 Day Money Back Guarantee. Simply return the work, undamaged, within 30 days. Returns at purchaser expense. All transaction are protected by third party bank-level encryption to keep your information safe. Plus your email address is safe. No spam - ever!

​Copyright 2010-2020: Malcolm Dewey Fine Art
​
Picture
30 Day Money Back
Picture
Secure Transactions
Picture
Picture
No Spam Ever!
Photos used under Creative Commons from maHidoodi, buggolo, Fabio Téllez
  • Home
  • Blog
  • Paintings for Sale
  • Painting Course
  • Top Painting Tips
    • Prints
  • Art Coaching
  • Resources
  • Free Download
  • Artist Statement
  • Podcast
  • Painting Podcast
  • Contact
  • Reference and Tutorial