A frame should not detract from a painting. Instead a frame is meant to focus the eye on the painting in the most favorable way possible. Yes framing is important and has been so for hundreds of years. In this article I want to tell you a little about my approach to framing my paintings.
Make no mistake framing is often a headache for artists. The risk of wasted expense, time delays getting the frame complete and then trying to get the right look for the painting can be a chore. Often artists leave the process to a framer and hope for the best. I decided on a different approach.
Frames are subject to fashion too. Remember those skinny frames of the eighties? No thanks!
I wanted more control on the framing process so invested in my own framing studio years ago. One of my better decisions since it gave me creative control on the final event. How the painting looks before delivery to the collector is important to me. If I could not be happy with the painting on my own wall I could not expect a collector to accept it either.
The plus is that I can confidently offer each collector a framed painting within the price. Framing prices are wholesale on materials. Labour is free. This is a win for collectors and I am happy with the final result.
In the above video I show you two framing options that I am currently using. The dark outer frame and a gold outer frame. These options work great with most paintings and look fantastic. More modern chunky frame options are also available on request. There are a few exceptions for large paintings that my require a much larger frame, but for the most part the two shown are winners.
If you would like to see my framing process here is a video of the actual cutting process.
Remember that all locally purchased paintings come with a frame and delivery included in the price. International pricing will have to be extra, of course, but I do prefer to sell internationally without a frame. This saves costs and reduces chances of damage.
So there is more to the painting business than putting brush to canvas. Framing is a bit of real world labour too. A nice break from the painting process and a nice way to round off the final look of a painting.