How to Grow Your Business with Pinterest and Tailwind

25/5/2018

A quick start guide to launching your Pinterest business account and growing your audience fast.

Is your creative business being left in the cold? Recent changes in Facebook's algorithm frustrates marketers efforts to increase organic reach. How can your marketing efforts make up for the dramatic drop in organic traffic in 2018? Have you considered Pinterst as an option? Many e-commerce marketers are still confused about how to maximize Pinterest's potential.

In this article you will learn how you can increase traffic, engagement and leads with Pinterest.

Learn How to Make Pinterest Work Better for Your Business

Why Pinterest?
Pinterest is not simply a social media channel. This is not another timeline flip-through venue with frustrated users. No surprise that Facebook is scrambling to make their timeline experience bearable. Instead Pinterest has the most satified user base out of any channel.

This is according to usage data published by Pinterest in 2017.

Consider a few of these astonishing statistics:

Engagement on Pinterest is approximately 80% based on the number of pins repinned. Other channels are fortunate to exceed a measly 2% engagement.
About 61% of users have found new brands on Pinterest. Yours could be next.
Promoted pins have a 50% conversion rate for sales.
Users are happiers too. About 71% of Pinterest users find solutions on the platform.

Enough said!

How to Start Your Business on Pinterest?
With those stats in mind you may want to rush onto Pinterest right now. Good idea, but a few things to keep in mind. You want your business to make the best of this opportunity from the get go.

Have a Plan
A little planning and strategy goes a long way. If you are a small creative business or solo entrepreneur this may be easier for you. If unsure take time to research other businesses you admire. See what they are doing on Pinterest that works.

Take special note of the following:

Pinterest account descriptions;
Board arrangement;
Board names and descriptions;
Type of images used;
Shape and quality of pins;
Pin descriptions
Use of promoted pins

These are important optimization issues to focus on. No worries if this seems overwhelming. You can improve as you go. The important thing is to start with a few good tips in hand.

What are Your Business Goals?
Strategy does not have to be boring. Have fun with Pinterest, but think about what it is that you want people to know. What is your business about? If you had to tell a story in pictures to describe your number one thing, what would those pictures be?

Arrange Your Boards
Now arrange those pictures into categories. If you are an artist painting different subjects start there. Categories for landscapes, seascapes and portraits for example. Also include your blog and other main topics that tell us about your work.

Those categories become Boards. Each board has a description that will contain a few keywords. You know the importance of headlines and keywords for SEO. Apply those to your board names and descriptions. Not spammy. Be authentic and real.

Tip: Start with secret boards and build up about ten pins on the board. Then make the board public for a bigger impact.

Pins that Rock
Visual content is vitally important today. A compelling image is critical. But make the most of it by ensuring your pins are designed for Pinterst's paltform. Vertical pins work best. A short description with a keyword on the pin helps users to identify what it is about. A longer description below the pin with a hashtag or two helps with search and discovery.

If design intimidates you you can find excellent templates on Canva. Try Picmonkey too. You will quickly get the hang of making good quality pins.

Pinterest Analytics
Bundled with your business account come useful Pinterest analytics. You can find out what pins work and which do not. Adapt accordingly.

Audience and Power Pins
So you have a business account, strategy, boards and pins. But you want to grow your following and see more traffic. Rest assured that your optimized boards and pins will already be working for you. But you can get a major boost in these areas using an app called Tailwind.*

I already use Tailwind and I am a big fan of this service. Tailwind does offer a free basic account and a premium account. Try out the free option and see how that will already boost your Pinterest results. You can upgrade anytime to access more tools.

Tailwind Highlights
So why do I use Tailwind? For starters Tailwind helps to increase my audience engagement and follower growth. How does it do this?
Tailwind helps me to pin consistently. An important part of your pinning strategy.

You can schedule pins ahead of time on Tailwind knowing that the pins will appear on specific boards at best times. This ensures better engagement too.

Tailwind will also help you can find excellent hashtags and keywords to optimize your boards and pins.

Tailwind's analytics also helps you to find your top performing pins. You can repost these pins and create new pins along similar topics. More engagement again.

The Power of Tailwind Tribes
What if you can join pinners of similar interest to you and share your pins with them? These tribe mates can add your pin to their schedules and you reciprocate by pinning their pins. See how this can rapidly improve your pin's reach? Of course you can select pins that complement your account and strategy.

Look up existing tribes in your field and ask to join. Best practice is to share your pins and reciprocate on a one-to-one ratio. A great feature is that you can identify other members. You can chat to them and possibly collaborate in the future. Guest blogging opportunites may be possible this way too.

One day you may want to start your own tribe too. How far you have come!

Results on Pinterest for Business?
Many Pinterest fans can attest to dramatic success on the platform. Blog traffic, email leads, sales and brand awareness are typical growth areas. You may think that these testimonails are exaggerated. Especially with the lacklustre results of other channels. All I can say is that Pinterest, in my experience, outstrips all other channels by hundreds of percent. This is without paid promotions. Amazing.

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