Of the many questions I receive from artists the issue of price is the most common. Behind this question is, of course, the BIG question. How do I sell more paintings? After all if you are selling many paintings you are probably happy and looking to increase prices. Or maybe you are debating whether to increase your prices at all? Let us take a close look at the pricing issue.
There is no doubt that selling paintings is a massively subjective issue. For the regular living artist getting the price right is a process of experimentation, frustration and sometimes wishful thinking.
On the other hand collectors want to find the next bargain, but mostly they want a quality painting that will also look good on the wall. It would also be nice if the painting held it’s value. How are these two viewpoints reconciled?
10 Timeless Tips for Artists
One thing I cannot do is give artists a price to use although this often seems what artists are asking. Only the artist can decide on the actual price. With some research and honest assessment a price can be determined. Then move forward from there. It takes guts sometimes when sales are slow. This is when some variety in marketing approaches can make all the difference. It is not ONLY price that determines sales. Think laterally and ideas will come to you.
Do you have any suggestions or experiences on this topic? Leave a comment below.