Would you like to start your own creative business? Many creative people are doing just that every day or planning for this in the near future. Whether by choice or necessity having another income stream is an attractive option. But it can be tough getting your work noticed. Building up an audience for your new business is daunting. I know this first hand!
Maybe you are struggling with the technology issues of online business. Or simply where to start? Looking back at my own experience it comes down to two issues. Firstly working on improving my art and secondly making a meaningful connection with people interested in my work. Without the two there was no business.
The improvement came when I started using content with a strategy. Then I could focus on what I had to share with others. What people wanted from me and how I could help others. This all comes down to content marketing in an honest, fun and mutually beneficial way. Suddenly I was getting results, feedback and my message was getting across. Before this I was simply hoping for the best.
Simply doing my art was not enough.
Many other artists, writers and creatives have similar frustrations. So I recently completed a book called The Art of Content Marketing. It was published on Amazon about a week ago. It covers the strategy of content, creating content, distributing it and measuring results. All with the emphasis on visual content. This is our secret power!
Now I am happy to have published my companion course. This course focuses on Strategy. Why? Because without a strategy you will not get the results you want. It is simple as that! But is this not a waste of time and lots of effort? Not if you follow a basic system over time. Really it starts with one page of notes. That and action. Making the start with a plan makes all the difference. I have included a copy of my book in the course.
The Course includes topics on:
In the future I will add Part 2 to the course including Creating Visual Content and distributing it effectively. Course members will get these updates for free. For now let us focus on content strategy. This new course goes through the entire strategy process with an example of how to do this in practical terms. Anyone can do it. It is a case of getting started.
Okay where can you find out more about the course? Visit my art marketing page and see the special offer I have running. There is a big discount plus other benefits. I must mention that having a content strategy can benefit any business. I do believe that creatives have a huge advantage that needs to be tapped. This course should help you do that.
If you know anyone else who could benefit from this information please share it with them. Thank you for your support. Here's to your success.
Malcolm Dewey: Artist. Country: South Africa